Microsoft ties up three of its offerings (Azure Web Sites, Azure Mobile Services and Azure BizTalk Services) into a new Azure App Service to provide a unified expereince ofor the developers.
This is achieved by the following 4 key components, the last one being the connectivity platform for systems both on-premises and the cloud:
- Web Apps
- Mobile Apps
- Logic Apps
- API apps
Mobile Apps provides backend capabilities for not only native Windows but also for Android and IOs mobile platforms cvia Xamarin and Cordova.
Logic Apps can be created by developers for automation of process execution across various services akin to BizTalk services for enterprise integration.
Read more here and here and here.
Some interesting posts can be found here: