Azure SQL Databases going to cost even lower after September 2014

Another name is price war and the battle is on going on all fronts. There has been news on the
internet regarding Microsoft's pricewar with Amazon and Google vis-a vis its cloud offerings.
http://www.informationweek.com/cloud/infrastructure-
as-a-service/microsoft-battles-google-amazon-in-
cloud-price-war/d/d-id/1141625

Although Cloud business (the thriving one) is only a small part of Microsoft right now it makes sense to make it invincible.

http://www.citeworld.com/article/2456966/business-money/microsofts-cloud-business-is-on-fire.html

Old prices and service tiers here:
http://hodentek.blogspot.com/2014/05/microsoft-azure-sql-database-service.html

Come September the price for Azure SQL Databases will be  slashed.
Reduced pricing and enhanced SLA available in September. Read here:
http://azure.microsoft.com/blog/2014/08/26/new-azure-sql-database-service-tiers-generally-available-in-september-with-reduced-pricing-and-enhanced-sla/

The new pricing is as in the following image from the above site:

Note that a new S0(S-Zero) performance level has been added in the Standard tier meant for lower-cost entry point.