Wednesday, November 16, 2016

Mixpanel gives more useful information than Page view

If you want to measure user engagement Page views is standard metric. However, you would like to know more than Page View and you want to know what people are doing with your content. This is where Mixpanel excels (https://mixpanel.com/engagement/).

Review this image in zoom to get the basic idea:



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This is how it works:



Look at all options for Analytics and Marketing here:


Mixpanel_01.PNG

If you are a developer go directly here:
https://mixpanel.com/help/reference

Lots of Integration options:

Mixpanel_02

What is more, Power BI can now connect to Mixpanel in the October update.
 

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