Wednesday, April 09, 2014

Social Media, Big data analytics and Indian Elections

This is election time in India. Social Media and Big Data have a big role to play


This will be a good test for the efficacy of Social media in the first Digital Indian elections since one of the major players (Congress Party) does not seem to care for Social Media. On the other hand, the other major contending parties, the Bharatiya Janata Party  (BJP) and the Aam Admi Party (AAP) parties have very strong social media connections like, Facebook, Twitter, Google ('Pledge to vote'& Google score) and Google+ hangouts (See screen shots). Even the recent WhatsApp is being used to send messages out, to (well!) mostly urban voters.

The parties in focus:


According to Internet and Mobile Association of India media is going to influence the elections swinging as much as 3 to 4% of the voters. After the March 5 announcement of elections, the word 'election' went up by 561% according to the same source. With more than 238 million young voters this is very credible indeed.
 AAP Media Blitz!

AAP web site

AAP is all over the media
 AAP also on Twitter and Facebook
 Modi apps are popular

Here is one of the dozens of Modi Android Apps from Google Play

 Lots of comments


Well, Bing search this morning brought these results:

Narendara Modi  5,000,000 - BJP
Rahul Gandhi    3,830,000   -Congress
Arvind Kejriwal 4,180,000  -AAP

My choice: Modi or Kejriwal, the latter preferred if he can indeed end corruption in India. I may even call him the Messiah.

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