Regarding Amazon.com Reviews

This whole matter of  http://Amazon.com review and many other such reviews should serve a purpose. It should not be a vehicle for and because of,


*Wrong audience type


*disgruntled because of economic grudge (outsourcing)


*irresponsible reviewers( had a look it, toss it in the trash, etc)


*vested interest (publisher, friend, gift, etc)


* incomplete reviews


It is time http://Amazon.Com take some positive steps.