The price is low enough to get customers in droves considering that India is the fastest growing market for smartphones. Mozilla OS can easily benefit and get a significant market share and it has already made its mark in over 15 countries.
Cloud FX smartphone just costs Rs 1999 and at that price quite a significant numbers can afford. Facebook and Twitter makes it all the more attractive. Presently English, Tamil and Hindi are supported and I am sure more will be supported in due course.
Here is a picture of the phone:
Cloud FX phone is manufactured by Intex Technologies, India(LTD) and the phone is sold through http://www.snapdeal.com.
More details and features here: